SMM strategy & analytics
I build data-driven SMM systems where aesthetics meet performance: refining formats, analyzing results, and shaping a consistent brand presence.
Content production
I direct creative production from concept to final edit, ensuring every piece of content carries value, emotion, and style.
Team management
I lead multidisciplinary creative teams, keeping the process structured, collaborative, and visually strong.
Services
Open a service to see what it includes. Every project starts with a short call to understand your brand and goals.
SMM strategy & analytics
Audit of current accounts, positioning and tone of voice, a content strategy with clear goals, and monthly reports that show what works and what to change.
- Account and competitor audit
- Content strategy and rubrics
- KPI setup and monthly analytics
Content production
Full-cycle production of photo and video content, from the idea and moodboard to the shoot and the final edit of Reels and Stories.
- Creative concepts and moodboards
- Shoot organisation and art direction on set
- Reels editing and Stories design
Team management
I build and lead the team around the brand: photographers, videographers, designers and SMM specialists, with clear processes and deadlines.
- Hiring and onboarding of creators
- Content plans, briefs and approvals
- Quality control across every channel
Consulting
One-to-one sessions for brand owners and in-house teams who want an outside view on their social media and a concrete plan of next steps.
- Profile review with written recommendations
- Strategy sessions
- Team mentoring
Brand packaging
A premium visual identity for social media: profile structure, highlights, feed grid, Stories templates and typography that match the brand’s level.
- Profile and highlights design
- Feed and Stories templates
- Visual guidelines for the team
