Apogee Clinic
Dubai
Apogee Clinic is a modern aesthetic clinic that arrived in Dubai straight from Paris, offering advanced skincare procedures, high-end technology, and a premium European approach to beauty.
The clinic launched its presence in the UAE market from zero, and my role was to build its digital identity, visual style, and content system from the ground up.
Source: Instagram profile and pinned Reels of the clinic.
Instagram profile setup & visual packaging
Bio, highlights, pinned Reels and a calm clinical palette that tells patients in seconds what the clinic does, where it is and how to book.
Creative production & trend adaptation
On-site shoots with the doctors and equipment, and trends adapted to a medical brand without losing trust.
Daily content management
Stories and posts on treatments, prices and the team, in one consistent template system.
Video editing & Reels production
Short, clean Reels with macro details, procedure close-ups and the doctors at work.
Results
- Grew the Instagram account from zero to a fully formed, active audience during the launch period
- Achieved a steady increase in reach, views, and profile interactions through consistent Reels production and trend-based content
- Produced several viral videos, significantly boosting visibility in the Dubai market
- Generated first leads and client bookings organically through Instagram