Yana Svetlova
Wallcoverings
Brand & mission
Every wall tells a story.
In this brand, wallcoverings are not just surfaces: they are emotions translated into texture. They shape the atmosphere of a room, guide its mood, and reveal its character.
Here, color becomes energy, texture becomes language, and every pattern becomes a narrative, from quiet sophistication to bold artistic expression. Each collection sets its own tone: nature, luxury, serenity, movement, allowing a space to mirror the people within it.
My mission was to craft a refined and cohesive digital aesthetic, and to build a production system that conveys the brand’s soul through visual storytelling.
Source: Instagram professional dashboard of the brand account.
Visual creation and stories design
Developing a cohesive visual direction that reflects the artistic and premium nature of the brand.
Creative production and shoot organization
Full-cycle content production, from concept to final delivery. Tasks included:
- Developing creative concepts and moodboards
- Selecting locations, interiors, and props
- Coordinating photographers, videographers, and designers
- Directing the visual style on set
- Ensuring all produced content matched the brand’s premium identity
Results
Noticeable growth in followers and audience engagement due to a consistent, aesthetic visual system.
Increased reach and impressions through high-quality Reels and visually-driven storytelling.
Strong improvement in profile navigation and time spent on the page, thanks to refined feed structure and Stories design.
More saves and shares, especially for content focused on textures, details, and behind-the-scenes production.
